# design follows insight > Design consultancy for impact oriented innovation projects, with expertise in participatory research & design methods & human behaviour. We help impact driven organisations to co-design innovative solutions with the customers & communities they serve. - We identify opportunities for new value propositions, digital & physical services and products, organisational transformation, engagement & behaviour change. - We ‘de-risk’ the introduction of novel technological solutions, pilots and interventions by identifying potential behavioural barriers to adoption and change. - Participatory design is at the core of our practice. - URL: https://designfollowsinsight.com/ - Brand: Service Design for Good, SD4G - RSS Feed: https://designfollowsinsight.com/feed/ - Markdown: Append .md to any page URL for clean markdown (e.g., /page-slug.md) - Content negotiation: Send `Accept: text/markdown` header on any page URL ## Posts - [Beyond Touch: Designing effective gestural interactions](https://designfollowsinsight.com/2017/01/13/beyond-touch-designing-effective-gestural-interactions.md): The future of interaction is multimodal. But combining touch with air gestures (and potentially voice input) isn’t a typical UI design task. Together with the talented engineering team at Exipple, we created... (updated: 2026-10-28) - [Hacking the Design Sprint method to solve a complex problem](https://designfollowsinsight.com/2019/01/22/design-sprint-adaptations.md): What we learned by adapting the 5-day Design Sprint approach to address a big challenge: flight delays (This article was first published on Medium on 22/01/2019) Design Sprints have become... (updated: 2026-10-28) - [Escape the trap of user tests: focus on the service value](https://designfollowsinsight.com/2019/06/23/value-proposition-validation.md): This article suggests rethinking what we learn when we put concepts and prototypes in front of customers for feedback. What does ‘user testing’ mean to you? The most common flavour... (updated: 2026-10-28) - [Understanding the impact of climate change on remote agricultural communities to design for resilience](https://designfollowsinsight.com/2022/09/30/climate-change.md): *Disclaimer: This article was published originally on the Medium blog of the Airbel Impact Lab of the International Rescue Committee (IRC) on 30/09/2021 Insights from online workshops with IRC teams... (updated: 2026-10-28) - [Interaction Design for AI, part 2: interactive visualisations for knowledge mapping with AI](https://designfollowsinsight.com/2026/10/19/interactive-visualisations-for-knowledge-mapping-with-ai.md): In a recent article, we discussed how prompt engineering is creating another digital divide that goes beyond literacy, particularly when creating content with AI. Since we do not have a... (updated: 2026-10-28) - [Interaction Design for AI: why we need a new paradigm. Not just another user interface.](https://designfollowsinsight.com/2025/05/04/ai-interaction-design.md): We are so excited. We can pull up a broad set of information on a given topic - without even thinking. We can create engaging, concise and well-structured writing -... (updated: 2026-10-28) - [How AI needs to evolve for design researchers & service designers](https://designfollowsinsight.com/2024/05/14/ai-for-design-research.md): As AI-powered image creation tools are emerging and advancing faster than one can follow, a question comes to mind: could any of these tools serve for concept development for research... (updated: 2026-10-28) - [What are the key ingredients for sustainable change when engaging communities in ecosystem conservation?](https://designfollowsinsight.com/2024/07/31/conservation-design.md): I sought answers to this question through a series of interviews with field experts who work at the forefront of conservation with local communities across the Global South, often in... (updated: 2026-10-28) - [Reflections on human behaviour and marine turtles](https://designfollowsinsight.com/2024/09/25/reflections-on-human-behaviour-and-marine-turtles.md): This month I volunteered for the protection of loggerhead turtles (Caretta caretta) in Greece for 3 weeks. Here are my reflections on conservation, human behaviour and behavioural design. There was... (updated: 2026-10-28) ## Pages - [SD4G](https://designfollowsinsight.com/sd4g-framework.md): The “Service Design for Good” framework The “Service Design for Good” (SD4G) framework is for service designers who want to help their teams move from good ideas towards meaningful, impact-oriented... (updated: 2026-10-29) - [Home](https://designfollowsinsight.com/index.md): Design follows insight. Why? Design is a problem-solving process. For complex, wicked problems, we first need to fully understand “the problem". Research draws the path for our design process to... (updated: 2026-10-16) - [Blog](https://designfollowsinsight.com/blog/) (updated: 2026-10-12) - [Contact](https://designfollowsinsight.com/contact.md): Have a challenge in mind? Contact us to explore how we can turn it into an innovation with lasting impact. Drop us a quick note through the form or at... (updated: 2026-10-12) - [Projects](https://designfollowsinsight.com/projects.md): Innovation for climate change resilience in agricultural communities The Airbel Impact Lab of the International Rescue Committee (IRC) aims to build climate change resilience in agricultural communities, particularly in crisis-affected... (updated: 2026-06-03) ## Optional - [innovation](https://designfollowsinsight.com/category/innovation/): 8 posts - [interaction design](https://designfollowsinsight.com/category/interaction-design/): 3 posts - [AI design](https://designfollowsinsight.com/category/ai-design/): 3 posts - [design research](https://designfollowsinsight.com/category/design-research/): 3 posts - [environment](https://designfollowsinsight.com/category/environment/): 2 posts - [participatory design](https://designfollowsinsight.com/category/participatory-design/): 2 posts - [climate change](https://designfollowsinsight.com/category/climate-change/): 1 posts --- Generated from RankReady